Importance of Website Maintenance

In the ever-evolving world of technology, website maintenance is a critical component to running a successful business online. Websites connect companies to potential and existing customers, investors and partners. Professional website maintenance helps add value to your company and increases traffic to your site by ensuring content is optimized and updated to reflect company improvements and changes in industry trends.

After launching a website, the second most crucial step is ensuring the site is professionally maintained and updated frequently. Website maintenance, or lack thereof, not only affects consumer perceptions and website security, but also the search engine optimization efforts to drive traffic to websites.

Recent research suggests negative consumer views associated with companies with unmaintained websites. When the sites of  onsumer-facing brands are inefficient and outdated, customers are more likely to perceive the company as lacking concern for them  and will take business elsewhere. Although the frequency of website maintenance varies amongst companies, new product lines,  locations, and company news/press releases, and contact information need updated monthly to remain relevant amongst consumers. Professional website maintenance companies, like LabWorkz, can ensure content is not only updated, but displayed correctly, and that links are working and easy to locate … which are both positively perceived by customers, investors and partners.

Websites that are maintained on a consistent basis also experience more protection against security threats. Broken and outdated links expose the website content to hackers and spammers. These types of security issues arise due to outdated software for websites and servers, but can be prevented through upgrades as part of professional website maintenance. Frequent website maintenance also has a much more “behind the scenes” function as it is crucial to search engine optimization. Search Engine Optimization drives traffic to your website and helps generate revenue through the online search engine listings. Websites that are actively maintained rank higher in the search engine rankings, which directly correlate with your company’s profitability.

Professional website maintenance generally includes website usage reviews, updating content, checking links and codes for repair/removal, current search engine ranking review, generating new links for new products, and monitoring the site for overall effectiveness. These components greatly contribute to your visibility in the online consumer world.

Don’t let an outdated, unkempt website compromise the long term goals of your business. Ensure you are maximizing your online presence by contacting the professionals at LabWorkz for a FREE consultation today.